Photography and Videography Policy

• The $350 fee includes 2 hours of time for photography/videography and an advanced reservation is required.
• Passes are issued during AMFA’s regular business hours Tuesday – Friday only. No passes will be issued on Mondays, Saturdays, or Sundays.
• Passes allow for the limited use of public spaces only. No professional photography or videography is permitted in any gallery spaces.
• Photography or videography must not be disruptive to other guests, block walkways or stairways, or prevent guests from entering or exiting any entrance of the Museum.
• Groups may include up to 5 people.
• The use of glitter, liquids, food, open flames, and other potentially hazardous materials are strictly forbidden.
• Doors may not be propped or held open.
• Commercial photo passes will not be issued at this time.

• AMFA staff will work with the photographer or videographer in advance to design a safe setup of their equipment.
• Hair, makeup, and wardrobe must be completed in a designated area assigned by AMFA.
• All equipment must be set up at least two feet away from any artwork, including display cases and exhibition furniture, at all times. No equipment is to be placed on top of display cases or displayed objects, including exhibition furniture.
• No Museum objects may be handled in any way. All art, wherever located, may not be touched or moved, and all persons involved in filming and/or photographing in AMFA are subject to the control and direction of Museum staff at all times.
• Equipment stands must be secured with appropriately sized weights to prevent tipping.
• Furniture pads must be brought by a photographer or videographer and used underneath all equipment.
• The photographer or videographer is responsible for all equipment clean-up and removal at the completion of the shoot.

AMFA owns only the physical artwork and therefore does not assume any responsibility for intellectual property, copyright, or any other legal issues involved in the publication and reproduction of objects in the collection. AMFA cannot pass any licensing agreements to third parties. The AMFA Collections + Exhibitions department will assist with providing information to contact appropriate copyright holders upon request. All copyright fees are the responsibility of the requestor.

All images and/or video assets of AMFA grounds or artwork in Museum spaces must be accompanied by credit line(s). These must be properly and legibly listed when used in any print or digital publication and/or closing credits of the film and/or in the closing credits of each installment of the production in which the footage produced under this agreement appears. Project-specific credit lines will be supplied by AMFA upon request.

AMFA reserves the right to request reciprocal use, for in-house publications or online dissemination, of images and/or video assets created that include any parts of the Museum or its properties.

AMFA reserves the right to request three gratis copies of any publication that includes images of any parts of the Museum or its properties.

All photography or videography needs to be submitted to AMFA for approval prior to publication or dissemination. Approval will not be unreasonably withheld. AMFA reserves the right to request editing. If approval is denied, the image/video assets cannot be published or otherwise disseminated. The individual who applies for a photography/videography pass is responsible for submitting images and/or video assets to marketing@arkmfa.org for approval.

Unauthorized use of the names “Arkansas Museum of Fine Arts,” “AMFA,” or images and/or video assets of AMFA properties, domain names, exhibition names, artwork, photographs, publications, or other proprietary content is unlawful and will be pursued with appropriate legal action. They may not be used for commercial purposes without the express permission of the AMFA; this includes the use of images and/or video assets that are lawfully obtained from an outside stock house or other sources.

Insurance is necessary and expected. All photography/videography pass applicants must furnish AMFA with a certificate of liability insurance showing personal liability coverage with a single limit of not less than $1,000,000 per occurrence for bodily and property damage. AMFA shall be listed as an additional insured entity on the certificate of insurance, which must be on file prior to the intended shoot date.

AMFA reserves the right to prohibit photography in any area at any time. Failure to adhere to guidelines or staff direction may result in being asked to cease activities and leave the premises without a refund of the photography/videography pass fee.